Apparel, Graphic Design, Brand Identity | March 2022
Boring Day is an emerging casual fashion wear brand that aims to inspire everyone to take a break from
the constant stresses of daily life.
Tasked with designing an initial merchandise line, the company requested the first design to have global understanding and readability. Therefore, I decided to present "boring day" in various languages revolving around a wire globe. Using thin line work and Ativ Grotesk Bold, this minimal design aims to capture an international audience through emphasizing the shared need of relaxing and destressing.